Beverage Brands Going Natural

It’s a taste revolution and the High Fructose Corn Syrup is the new casualty as beverage brands are taking an “all natural” approach to sweetening its products. Pepsi has introduced Pepsi Throwback as well as a Moutain Dew version that:
For a limited time, Pepsi and Mountain Dew are offering consumers a taste of the past [...]

Brand Me Busy

Sorry folks, I’ve been a bit tied up for the last few weeks. First I was sick, then I was without a computer, then there was just too much going on.
I’ve been trying to come up with some new topics to cover, but nothing has been jumping out at me. Email me any suggestions.

Reinvented Brand: Boston Bruins

Leave it to the Bruins to be the Boston sports breakout success story, earning the top seed in the NHL’s Eastern Conference for the  and Stanley Cup playoffs. This Thursday, the Bruins face the 8th seeded Montreal Canadiens in the first round of the playoffs. A complete reverse of last season’s first round match up.
I’ve [...]

I’m a Mac, I’m Cooler Than You?

I will admit right now that I like the “Rookies” campaign and think that Kylie is the cutest thing on TV right now, but Microsoft’s new “You Find It, You Keep It” campaign is killing me. Produced by Crispin Porter + Bogusky the ads follow actors new laptop buyers in search of their perfect laptop. [...]

Last Second Heroics

I was at last night’s Boston Celtics game against the Charlotte Bobcats. The video below has nothing to do with branding. I am sure I could come up with something, but whatever. Anyway, I was in the front row of the TD Banknorth Garden and this video was taken in HD with my Kodak Zi6. [...]

Brand Pranks via Fast Company

I wanted to post a list of great brand pranks, but Fast Company has beat me to it. But then again, when you have an editorial staff, this would be an awesome article to be assigned and probably even more fun to research and write. Since its just me here, I have gone ahead and [...]