While watching TV last night, I caught the new Orbitz Travel commercial…
…and could help but notice that the golfer on the far right of the screen has the Human Rights Campaign (HRC) logo on the chest of his shirt. Though somewhat subtle support, support nonetheless. While I am used to see [...]
I decided it was time that I brand my blog with a logo. I just got Adobe CS4 and designed the logo in Illustrator.
I just came across an article on the Yahoo! Buzz Log that asks Beef in the Chicken? The article explains that the Kentucky Fried Chicken franchise has used beef powder in its grilled chicken sandwich. I am curious to see how this affects the KFC brand in the long term, but I can see how [...]
I took this image today at the fountain at Copley Place (info) in the heart of downtown Boston. Please keep in mind that this fountain is in the middle of the mall, surrounded by some of the highest end retail stores in the metro area.
Located in the historic Back Bay, Copley Place is Boston’s most [...]
It doesn’t matter how much you know about cars. There are only a few factors that the general consumer will consider: price, style and fuel efficiency. Most people think that hybrids are the best option. The list of environmentally conscience celebrities driving the Toyota Prius around Hollywood might as well be the cast list for [...]
Examining integrated marketing & brand strategy.
