While watching TV last night, I caught the new Orbitz Travel commercial…
…and could help but notice that the golfer on the far right of the screen has the Human Rights Campaign (HRC) logo on the chest of his shirt. Though somewhat subtle support, support nonetheless. While I am used to see this as a sticker on the back of supporter’s cars, I was pleasantly surprised by the public stance taken by Orbitz including this in its recent advertising campaign.
After some additional research, I found that Orbitz has a special “Travel with Pride” section focused on Gay and Lesbian Travel. While most brands would shy away from such controversial topics, the Orbitz brand has embraced it and should be commended for including this in its branding strategy.
Additionally, based on a recent HRC the press release:
The Human Rights Campaign, the nation’s largest lesbian, gay, bisexual and transgender (LGBT) civil rights organization, responded today to the Office of Management and Budget indicating that they have completed review of a proposed regulation which would remove the remaining barrier to HIV-positive visitors and immigrants. The proposal, which OMB indicates would remove HIV from the list of communicable diseases that bar foreign nationals from entering the United States, will now be published in the Federal Register and open for a period of public comment. After reviewing those comments, the Department of Health and Human Services will issue a final regulation.
Editor’s Note: Bonus brand kudos go to Google. When I searched “human rights campaign” the results came back with a rainbow divider line, rather than the standard blue.
