Renaissance Brands: KangaROOS

What is it with old school brands becoming cool again? Such as Ray-Ban sunglasses and LACOSTE shirts, among others, that seemed to be all the rage in the 1980’s, but seemed to disappear. These brands have started to reappear as the primary brand names of a new generation.
You probably remember KangaROOS. You know, those sneakers [...]

“The Garden” By Yet Another Name

Over the years, the Boston Garden has been torn down and rebuilt. The newest structure has taken on many names and the most recent was celebrated today as TD Banknorth rebrands as TD Bank. As a result, the former FleetCenter, Bank of America Center and TD Banknorth Garden will henceforth be known as the TD [...]

Barclays to Brand Brooklyn MTA Station

According to a CNN article (Brooklyn subway stop named for British bank):

New York’s struggling Metropolitan Transportation Authority has sold the naming rights to the second-busiest subway stop in Brooklyn. The Atlantic Avenue-Pacific Street Station will now have the name of a British bank, Barclays, added to it.
Renaming the Atlantic-Pacific Station is tied to the construction [...]

Brand EXPOSURE: Air New Zealand

I first came across this story in the “Odds & Ends” section article on Boston.com: New Zealand airline issues nude safety video. Basically, Air New Zealand created a “Bare essentials of safety” video that features: “body painted Air NZ staff star in our new Bare Essentials of Safety video, created for our Domestic 737 [...]