What is it with old school brands becoming cool again? Such as Ray-Ban sunglasses and LACOSTE shirts, among others, that seemed to be all the rage in the 1980’s, but seemed to disappear. These brands have started to reappear as the primary brand names of a new generation.
You probably remember KangaROOS. You know, those sneakers from the 80’s that had the pocket on the side to store house key and a small amount of money while out for a jog? Well, I don’t remember having them, but my brother says we did. And whether you had them or not, you’ve got to admit, they were (and apparently still are) pretty sweet.
In what the company is calling “A ROOS Rebirth”:
Just in time to ramp up for a big 30th anniversary, One7 Holdings LLC of Boston, MA, acquired the rights to design, market and distribute ROOS in their native land, the US. In 2009, ROOS launched an exclusive Walter Payton Limited Edition Collection featuring updated styles reminiscent of ROOS first professional sports endorser, Walter “Sweetness” Payton. Today, ROOS continues to gain momentum in the States and around the world.
So among the brands making a “renaissance” of sorts, KangaROOS recently opened a retail store on Newbury Street in Boston. The brand, which most probably thought simply faded away, a brand that help define those born and raised in the 80’s, now hopes to become just as popular of a brand to a new generation.
Still, I love that such brands have found a “rebirth” in a new generation. I personally think my friend that is a die-hard Chcicago Bears fan needs to own something from limited edition Walter “Sweetness” Payton line. The photos below are of the in-store display. And yes, they do have the word “Sweetness” embroidered on them.
I would love to hear about other brands in a renaissance or one’s you’d like to see make a rebirth.
Editor’s Note: I was thinking about getting a new pair of sneakers and had decided on going with the Saucony Orinigals Jazz Low Pro, but now I am starting to consider a pair of ROOS.
1 Comment
October 22, 2009 at 7:59 pm
[...] Jump to Comments I am considering Filene’s Basement more of a brand resurrection than a brand renaissance. While the company has dwindled in the last few years, Bostonian have always known the brand. The [...]