On my way to Fenway Park for last night’s Red Sox game, I saw this being installed in the plaza in front of the Prudential Center. I figured it had something to do with branding, so I went back today to take some additional pictures and try and learn more about this promotion, advertising campaign [...]
Entries from August 2009
August 18, 2009
Brett Favre: A Great Brand’s Fall From Grace
I have been informed that this happens in Boxing quite often, but seriously, have we seen a bigger brand name in sports become as tarnished as that of Brett Favre during his on-again-off-again-maybe on-again retirement?
To be honest, it was ridiculous the first time he retired then unretired from the Green Bay Packers. Then, the “Brett [...]
August 12, 2009
Solving the Communications Puzzle
I have been studying, practicing and researching all aspects of c0mmunications over the last few years. In that time, I have realized that the each aspect of the communications puzzle are important. However, depending on the size, age and ultimate goals of the organization, choosing the right strategy to implement can be broken down into [...]
