Brandweek Managing Editor Kenneth Hein recently provided commentary on Gatorade’s Super Bowl ad. I was one who knew the story and had to explain the significance of featuring Jason McElwain in its commercial to the others at the Super Bowl party I attended. Kudos to Gatorade and TBWA\Chiat\Day.
I couldn’t have said it better myself, so [...]
Will Brand 4 Food
Examining integrated marketing & brand strategy.
