Target Makes Holiday Shopping More Awkward

I have been seeing a lot of Target commercials recently advertising its low prices for the holiday season. And based on the campaign, it seems that Target isn’t only interested in advertising its low prices, but making shopping for others even more awkward. I will be the first to admit that I am a humbug [...]

Brand Resurrection: Filene’s Basement

I am considering Filene’s Basement more of a brand resurrection than a brand renaissance. While the company has dwindled in the last few years, Bostonians have always known the brand. The facade at the original Downtown Crossing location remains as a shrine to the once prominent retail brand with hopes of rising once again to [...]

Diet Dr. Pepper Enhances Brand with weExist Social Network

I was watching tonight’s episode of House and saw this commercial.
UPDATE: To explain the true greatness of this ad, I had been fast-forwarding through the commercials and actually went back to watch this commercial after it caught my eye. I then hopped right on my computer to find the video for the purpose of [...]

Absolute Branding: Absolut Boston

On my way to Fenway Park for last night’s Red Sox game, I saw this being installed in the plaza in front of the Prudential Center. I figured it had something to do with branding, so I went back today to take some additional pictures and try and learn more about this promotion, advertising campaign [...]

Brett Favre: A Great Brand’s Fall From Grace

I have been informed that this happens in Boxing quite often, but seriously, have we seen a bigger brand name in sports become as tarnished as that of Brett Favre during his on-again-off-again-maybe on-again retirement?
To be honest, it was ridiculous the first time he retired then unretired from the Green Bay Packers. Then, the “Brett [...]

Solving the Communications Puzzle

I have been studying, practicing and researching all aspects of c0mmunications over the last few years. In that time, I have realized that the each aspect of the communications puzzle are important. However, depending on the size, age and ultimate goals of the organization, choosing the right strategy to implement can be broken down into [...]

Renaissance Brands: KangaROOS

What is it with old school brands becoming cool again? Such as Ray-Ban sunglasses and LACOSTE shirts, among others, that seemed to be all the rage in the 1980’s, but seemed to disappear. These brands have started to reappear as the primary brand names of a new generation.
You probably remember KangaROOS. You know, those sneakers [...]

“The Garden” By Yet Another Name

Over the years, the Boston Garden has been torn down and rebuilt. The newest structure has taken on many names and the most recent was celebrated today as TD Banknorth rebrands as TD Bank. As a result, the former FleetCenter, Bank of America Center and TD Banknorth Garden will henceforth be known as the TD [...]

Barclays to Brand Brooklyn MTA Station

According to a CNN article (Brooklyn subway stop named for British bank):

New York’s struggling Metropolitan Transportation Authority has sold the naming rights to the second-busiest subway stop in Brooklyn. The Atlantic Avenue-Pacific Street Station will now have the name of a British bank, Barclays, added to it.
Renaming the Atlantic-Pacific Station is tied to the construction [...]

Brand EXPOSURE: Air New Zealand

I first came across this story in the “Odds & Ends” section article on Boston.com: New Zealand airline issues nude safety video. Basically, Air New Zealand created a “Bare essentials of safety” video that features: “body painted Air NZ staff star in our new Bare Essentials of Safety video, created for our Domestic 737 [...]